Cheap Food Porn

Food Porn
By:Anita Markovic
Published on 2017 by

Omnipresent food photographing and sharing is an integral element of digital culture today. Advanced technologies influence our relationship with food in positive and negative manners. There is an increasing awareness of how much people like to take images of food that they have cooked or ordered in a restaurant and publish them on social media. But still little is known about how people perceive such posts and how they interact and engage with the content. In this context, the underlying thesis empirically analyses how consumer generated images of Food Porn influence the users exposed to them. To better understand this question, an exploratory pre-test was performed to examine what kind of emotional processes take place when people are exposed to posts from their peers that were not actively sought out. Based on these findings a conceptual framework was created and quantitatively tested. The results revealed that relational closeness happened to play a crucial role. If the person who place the Food Porn post was perceived as a close friend the attitudes towards the post were more favourable and the users were more likely to press the like button. If the poster was perceived as a rather distant friend, people are more likely to perceive the post as conspicuous consumption.

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